Privacy

As with Website Security, Privacy is one of the most common concerns when ordering over the Internet.

At ThE Aquarium Shop , we treat this issue very seriously and have taken all possible steps to ensure that personal data, including any Credit or Debit Card numbers are transmitted using industry standard SSL (Secure Socket Layer) encryption. This means that the information being sent is first encoded and then decoded when it arrives at our servers, so that no-one can 'eavesdrop' or collect any of your personal information.

Code of Practice

We are committed to protecting your privacy. We will only use information we collect about you lawfully (in accordance with the Data Protection Act 1998) and according to the Which? Web Trader Code of Practice.

We collect information about you for two reasons: firstly, to process your order and secondly, to provide you with the best possible service.

Data Collection

Please ensure when entering data that it is accurate. Any information you provide us with via this website or via any other correspondence, will be stored securely and confidentially in accordance with The Aquarium Shop Ltd's internal security policy.

You can check what information we hold about you by sending us an e-mail. If there are any inaccuracies, we will correct them promptly upon your written request. No personal data will be transferred out of the EEA ( European Economic Area). If we do intend to transfer your personal data outside the EEA we will always obtain your consent first.

Disclosure

We will not disclose nor sell any information we hold about you to any third party, unless ordered to do so by a recognized authority or court order. Therefore, we can assure you that should you receive any e-mail 'spam' it could not have originated from any actions we have or have not undertaken.

E-mails

Information supplied by you may also be used to send you information about our products, services and special offers from time to time, subject to any objection or preference choice that you may indicate when submitting your details to us. If we do send you any e-mail in the future, you will have the right to refuse any further e-mails from us.

IP Address

An IP Address is a number that is automatically assigned to your computer. Web servers (the computer that 'delivers' Web pages to your computer), must identify your computer by its IP address.

We do not link IP Addresses to anything personally identifiable. This means that the only information retained by our servers during a users session, is the Internet browser type, the domain a user is accessing and the access time, simply as a means of creating statistics reports. The user remains anonymous to us.

Cookies

Cookies are used to store a random string of characters which enables tracking a user's movements and purchases whilst they are active on our websites, so that the shopping basket has a means of identifying which items they may require. The shopping basket will not function if the user sets their Internet browser to 'reject cookies'.

Within the secure ordering form, you can opt to have your personal details to be 'remembered' in an 'account' to speed up future purchasing. This involves the placement of a further cookie on the user's machine or in our database. To update these details during any further purchases the user must simply change the information as appropriate.